Europe - The PLASA Awards for Innovation are now open for entries. Product manufacturers and developers are invited to enter the annual awards by 17 August (Friday). Successfully nominated products will feature on the Innovation Gallery throughout the PLASA Show (16-18 September, London Olympia), with winners announced at a special ceremony on 17 September (Monday).
Entries will be judged by an independent panel of industry experts, with up to eight awards, including the possibility of Gold Award, set to be given to products and solutions that demonstrate a new style of thinking, improve technical practice and safety, introduce new technology, materials or techniques, or offer new commercial advantages. The PLASA Award for Sustainability may be presented to a solution that achieves significant power reduction, has a positive impact on the environment or makes an effective use of renewable energy.
The PLASA Awards are crowned by the prestigious Gottelier Award which celebrates the lifetime achievement of a pioneering professional working within live entertainment technology. PLASA members and pre-registered PLASA Show visitors are eligible to vote for this accolade which, in 2017, was presented to Wayne Howell, the founder of Artistic Licence.
For more information on how to enter a product or nominate a product developer, please visit: www.plasashow.com/awards
Canada - Solotech’s Toronto-based Integration Division has announced the appointment of Keith Danby as senior business developer.
Danby will be in charge of growing Solotech’s integration business and market share in Southern Ontario and the Greater Toronto Area, developing new and existing business accounts in the corporate, government and institutional segments.
Regional sales manager Rob Poretti comments: "Keith brings many years of lighting industry, sales and marketing experience to our group of professionals. We welcome him on board and look forward to expanding our industry-recognised level of service even further.”
USA - Professional Wireless Systems has announced the appointment of David Belawski to the role of technical project manager. Belawski will be responsible for coordinating all aspects of client projects including managing communications between clients and Professional Wireless Systems team members to ensure a successful event or installation.
Prior to joining Professional Wireless Systems, Belawski spent 11 years working for the University of Central Florida (UCF) Athletics department, first as assistant director of video production and for the last six years as the director of production services. In that role, he managed four full-time staff members and more than 30 freelancers and student interns while being responsible for the maintenance of all hardware assets, including sound systems, the centralised video control room, and LED video boards.
“The experience David brings to our customers is invaluable,” explains Jim Van Winkle, general manager for Professional Wireless Systems. “His knowledge of production and the gear used is very impressive and he understands the importance of communication and organisation.”
UK - Central London camera hire facility Focus24 is hosting an event for guests to experience its new camera and grip facility.
Along with its purpose-built prep rooms, optical centre and engineering facilities, the company will be showcasing some of the latest additions to its growing inventory. Also on demonstration will be bespoke MoVI packages available from Motion24, complete with a tracking vehicle.
The event takes place on Wednesday 11 July from 4pm at Focus24 9 Vision, Kendal Avenue, London W3 0AF. Attendance can be confirmed via firstname.lastname@example.org.
Germany - A long reach is not only in demand in sport, but also in the professional installation or event technology sectors. Many systems fail when it’s about the transmission of sound and picture over long distances. Customers of Sommer Cable don’t have to compromise here. The new generation of the Caddinal DVM-HDBT extender systems creates “a milestone in terms of transmission quality”.
“When designing the new Cardinal DVM systems, we focused on a stable, zero latency transmission of HDMI signals. That way uncompressed UHD content can be transferred in real-time by using only a single Cat line. And this over a maximum distance of 70m,” says Peter Rieck, key account & distribution manager at Sommer Cable.
The ultra-compact devices are optimised for continuous operation and process HDMI signals up to the 2.0 standard with all common features such as HDCP 2.2, 4K, 3D, CEC as well as PCM and bitstream audio. Likewise, the bi-directional RS232 and infrared communication for display or beamer control is transmitted along.
Additionally, the engineers at ommer Cable have realised the voltage supply via PoH (Power over HDBaseT), whereby the power supply may be connected either to the transmitter or to the receiver.
The Cardinal DVM-HDBT extender systems are now available as transmitter and receiver and as kits.
USA - Lawo has continued its expansion in the Americas with the appointment of Jeff Smith to the post of vice-president of sales, Americas. Smith’s career in broadcast began in 2006 at Canadian broadcast equipment and solutions manufacturer Evertz, where he first worked as regional sales manager before becoming director of sales (sports and entertainment) this year.
Jamie Dunn, Lawo’s head of global sales, comments: “We are seeing rapid growth in the Americas based on our ability to deliver full IP broadcast infrastructures. This region has become our fastest-growing global territory. Jeff’s experience and background with these technologies makes him a natural choice to lead our sales organization there. I am delighted to welcome him to our team.”
Smith adds: “I have always had a deep passion for technology and science and what Lawo is doing with IP technologies for television and radio contains equal parts of both. This orientation toward innovation and the future is what attracted me, and it’s why I’m so glad to be joining the Lawo team.”
Lawo recently added a new logistics hub in Elmsford, New York to support its US headquarters in New York City, West Coast sales and support offices in Los Angeles, and Canadian headquarters in Toronto.
Belgium - ArKaos continues to expand its work and partnerships in the architainment, architectural and commercial creative media installation sectors on a recent project in the International Terminal at Brussels’ Zaventem Airport.
This is a collaboration with lighting and visual designer Koert Vermeulen of creative agency ACTLD.
The power and flexibility of ArKaos’s Kling-Net control protocol and Kling-Force LED interfaces have been harnessed to bring dynamic control to a 30,000 pixel video and kinetic sculpture which runs above the main travellator leading from the jetway to the baggage reclaim hall.
ACTLD was commissioned by Toerisme Vlaanderen (Flanders Tourism) to design, specify and supervise the production. For the installation, integrators Create won a public tender to deliver the project based on ACTLD’s specifications.
ArKaos and ACTLD have partnered on several previous projects, and ArKaos managing director Agnes Wojewoda comments, “We work with a number of production companies and designers and were very happy to co-operate with Koert again on such an imaginative installation. His pioneering work in the creative media field really pushes our technologies and these are the challenges we love.”
The animated installation is 100m long and a combination of low and medium resolution LED strips and panoramic video panels in the ceiling, fitted above a special kinetic fabric.
A loop of content runs on the display 24-7 in this tough and demanding environment, giving all passengers arriving into the main International
USA - Audinate has announced the immediate availability of its Dante Certification Level 3 - Advanced Dante Networking training online.
This is an online version of the in-person Dante Certification Level 3, launched at InfoComm 2017 and conducted globally since. The Level 3 training course is an advanced level course aimed at those who have already been using Dante and want to gain more insight and knowledge in setting up and managing larger Dante-enabled networking systems. Building on what was covered in previous levels of Dante trainings, the Level 3 course delves deeper into various advanced networking concepts, mixed-use networks, networking best practices, and troubleshooting techniques.
The online version of the course is designed in such a way that it can be taken in short modules. The modular nature of the course will enable those who are familiar with some of the material to navigate to their topics of interest. This advanced level course, while covering various networking topics, ties these topics back to how they apply to Dante networking.
"We are thrilled with the popularity of the Dante certification programme, with over 25,000 people having enrolled in one of the courses to date," notes Joshua Rush, senior vice president of marketing for Audinate. "We are pleased to introduce our Level 3 certification course online to give the requisite networking knowledge for more advanced AV networks."
UK - Artists Ross Ashton and Karen Monid returned to York Minster to deliver an immersive and intricately crafted sonic and visual work - Northern Lights.
The video projection and sound installation was commissioned by the York Minster Fund as the culmination of The Northern Lights Dinner fundraiser. This was held as part of a four- year campaign to build an on-going endowment for the protection and restoration of the Minster’s historic glass. This involved illuminating the vault of the nave and famous Great West Window, known as The Heart of Yorkshire.
Ross & Karen are known for their projection and audio artworks. Their style of mixed-media 'installation performance' has developed over a series of innovative projects at many different locations. They worked at the Minster in 2010 when they produced Rose, another spectacular artwork which focused on the celebrated Rose Window. They have also created other artworks for the Illuminating York festival in 2008 & 2013.
"York has been very good to us, giving us the freedom to create several major works here. We were delighted to be back, and this time working inside the Minster," says Ross.
The 10-minute artwork was seen by an audience of 700 at the Northern Lights dinner. This was followed by two days of performances with the Minster being opened to the public at dusk each night. This allowed another 3,300 people to see the artwork.
The projected images covered the entirety of the 65 x 20m nave vault and the West Wall. Ross used eight ble
Finland - Hippotizer is the media server of choice for Finnish National Opera and Ballet’s landmark production to mark 100 years of Finland’s independence.
The Finnish National Opera and Ballet (FNOB) marked 100 years of Finnish independence with a number of exclusive events. Its headline event, Land of Kalevala, premiered in November 2017 running for 26 performances until February 2018.
Taking place in the FNOB’s home base, the Opera House in Helsinki, Kenneth Greve’s ballet spectacle explores the very essence of Finland and the Finns through dance. The team behind this occasion was very carefully assembled, with Mikki Kunttu taking charge of set, lighting and projection design.
The main concept of the stage design was 38, 12m tall pillars flying through space, creating different three-dimensional scenes and transitions. Mikki’s wish was to create lighting and projection content to compliment the ‘mass’ of the pillars, creating a single, visual entity. One which, in Mikki’s vision, represents the weight of Finland’s history and subconscious memory, which carries from generation to generation.
Working with Mikki on show nights were operators Tommi Kiviranta and Heikki Riihijärvi from the Opera House, together with head of lighting, Tommi Härkönen. Mikki was already a confirmed fan of Hippotizer Media Servers, in particular its responsiveness in terms of how quickly intuitive changes can be made during stage rehearsals, so it was second nature for him to specify a pair of Hippotizer Boreal Media Servers.
Europe - Absen Europe’s latest LED display technologies will be presented during its Stronger Together showcase events, taking place across 30 European cities this summer. The events kicked off this week in Madrid and Barcelona (19 and 21 June respectively) and will be followed by open days in Italy, France, UK, Belgium, Germany, Ireland, The Netherlands and Turkey.
The events are open to prospective clients as well as rental stagers, integrators and distributors alike, and will feature key products in Absen’s range, including the new rental and staging Polaris Series, the award-winning fixed install Acclaim Series, as well as an introduction to Absen’s control room dedicated CR Series.
Each event is taking place over one day and will be attended by Borja Janariz Sanchez, Absen Europe’s corporate and retail industry director, alongside Absen Europe regional managers.
The schedule so far includes:
26 June: Milan, Italy
28 June: Paris, France
29 June: Padova, Italy
29 June: UK (venue TBC)
02 July: Brussels, Belgium
03 July: Frankfurt, Germany
05 July: Ireland (venue TBC)
06 July: Amsterdam, The Netherlands
25 July: Istanbul, Turkey
Dates for Portugal, Poland and Sweden will be announced soon.
To register for the above events, and for the latest list of events planned, visit www.absen-europe.com or contact the appropriate regional manager.
Borja Janariz Sanchez, A
UK - On a high from last year’s 40th anniversary celebration, PLASA Show returns to London Olympia on 16-18 September, providing a stage for the world of live entertainment technology. The show continues to explore the cutting-edge of innovation and creativity and brings the biggest brands to thousands of visitors.
Audio heavyweights L-Acoustics, Peavey and Adamson, and lighting pioneers Robe, DTS, ETC and Philips are among the 200+ brands exhibiting at the show. And, with last year’s showfloor selling out, extra stands have been released for smaller companies representing all sectors of the industry, from DJ and club, to worship and education.
The show provides invaluable opportunities for those with an interest in working with lighting consoles and loudspeaker systems by providing dedicated training sessions and demos. There will also be more hands-on experiences than ever before, where visitors can sharpen their skills on the latest products guided by expert brand representatives.
New features include a showfloor seminar theatre that will serve as an epicentre for production specialists and riggers looking to elevate their knowledge. This is in addition to the lighting, pro audio and AV, and Fast Track theatres on the Gallery level, delivering continuous next-level content throughout the show.
The Gallery will include an enhanced bar area, a PLASA Members Zone, and a photography display of the Lightpower Collection which shines a light on live rock 'n' roll performance.
PLASA’s internationally recognised Awards for Innovation
USA - LifeWay Students, part of LifeWay Christian Resources, holds summer camps that travel across the nation. The annual X. WKND kick-off event is an opportunity for all the summer camp staff members to come together as one before heading out on the road.
Held inside the Shocco Springs Conference Centre, production designer Jake Brantley wanted to give the 2018 event an in-the-round worship experience, so he worked with Elite Multimedia Productions who provided a full rig of audio, lighting and LED video.
“This year we wanted to do something a little different, so we started talking about what was possible in a gymnasium with very limited rigging points,” says Brantley. “We started playing around with the idea of doing it in the round, but one of the challenges was that the highest point in the ceiling is only at 26ft, so we decided to push our LED video surfaces to the outside of the room, facing in. In this set-up, no matter where you were in the house, when you were looking at the stage, your LED visual surface was in the background. It was a unique challenge, but it turned out really well
“Elite Multimedia Productions knows that when I am coming up with a design, it’s going to be ambitious and a little different,” adds Brantley. “They do a great job of helping us find the right gear that fits both our dream design and our budget. When working to fill out a gear list, you have to be willing to give-and-take a little bit, and Peter Streiff at Elite Multimedia did a great job helping us turn our vision into a successful event.
UK – disguise has announced the introduction of its newest server, solo, designed for the next generation of content creation.
solo brings the power of the disguise solution to smaller productions and experiences within theatre, fixed installs, studio setups and smaller venues. It offers the support of our full disguise production suite with the power and performance to meet modern demands.
disguise sales director EMEA, Sarah Cox, explains; “The solo has been created to enable artists and creatives to join our community, ensuring any project or budget can access the disguise software and hardware, without having to sacrifice on power and performance.”
The solo is the natural progression from the disguise 2x2plus, future proofed for evolving industry needs with a significant increase in power, output resolution, plus even more storage. It can be used as a stand-alone solution, to design, sequence and play back your shows, or as a master in a larger network with pro and gx range machines.
The 2U base units can be customised with HDMI and SDI capture, pro audio and 10GB Ethernet ports, 4K outputs, fixed storage, 2TB SSD and full redundant capabilities. The solo is now available for shipping.
UK - CPL supplied their new Roe 3.4mm LED screens and all associated processing and vision control for two major stages at the 2018 Hay Festival of Literature & Arts, the annual 10-day literature event staged in Hay-on-Wye, Powys, Wales.
It was the first time the west-Midlands based visual and technical production specialist had worked on the event, for which they were approached directly by the event organisers and asked to be a video supplier after several recommendations. It was also the first time that the event had gone to LED for video display, having worked with projection festival-wide for several years.
There are eight major live stages - offering over 5000 seats - and CPL was the video supplier for the two largest areas, the 1716 capacity Tata Tent and the Oxfam Moot stage which accommodated 921 people. Both featured an eclectic line-up of events running every day from 8 in the morning to 9.30 each night.
The project was managed for CPL by George Oakey from the office / warehouse end, and on-site by Stuart Dowdell, a regular CPL freelancer and a seasoned Hay Festival video tech having worked on it for the last six years. This meant he was in an excellent position to know exactly what was needed, and was one of those recommending CPL’s products and services.
The Roe 3.4mm HD screen was specified and designed to enable everyone in the rooms to clearly and comfortably be able to see a range of PowerPoint and Keynote presentations, VT playbacks, live camera feeds, pre-show rolls plus sponsor loops and stings as well as information
USA - The Shreveport Aquarium in Louisiana commissioned Fusiform Design Workshop to assist with the building’s lighting, signage, and digital interactive spaces.
Featured heavily throughout the exhibits, Visual Productions lighting controllers provide a robust and easy to deploy system for the special effect lighting. Fusiform is a multidisciplinary creative agency that has worked with clients to design everything from packaging to digital interactive spaces. Fusiform delivered four distinct signage systems and three lighting networks in the interactive elements for this aquarium.
Three QuadCore solid-state lighting controllers were installed in the network, controlling mainly Gantum spots and track lighting in the shipwreck, underwater cave and stand-alone virtual reality room.
In the stand-alone virtual reality room B-Stations were also used, so that each visitor could select their own colour cues. The aquarium has been supplied with an additional B-Station in the main ofﬁce to start or reset all attractions.
As a ﬁrst time customer and user of Visual Productions, Luke Lee of Fusiform felt that the lighting controllers were “extremely intuitive and reliable”.
Europe - Green Hippo has appointed Video Projektai as its exclusive Lithuanian distributor. With immediate effect, Video Projektai takes responsibility for distributing Green Hippo throughout the largest of the three Baltic nations.
Video Projektai is based in Vilnius, Lithuania’s capital city, meaning it is well placed to take advantage of businesses based in the former European Capital of Culture, as well as beyond and into the rest of the country.
With over 10 years of providing solutions to Lithuania’s video creatives, Video Projektai has the necessary technical expertise, in addition to the required understanding of its home territory, to promote Green Hippo’s line of cutting-edge technology to the Lithuanian market.
James Roth, head of sales and marketing at Green Hippo, says: “Lithuania offers solid potential for Green Hippo to further cement its footholds on the eastern coast of Northern Europe. We need a partner who not only knows the market, but also knows Green Hippo. We are confident that Video Projektai can deliver on both prerequisites.”
UK - On 14 June, Her Majesty The Queen, accompanied by Meghan Markle, Duchess of Sussex, officially opened Chester’s Storyhouse theatre.
The Chester Storyhouse theatre was built in 1936 and is a Grade II listed building. It was originally the city’s Odeon cinema but had been disused since 2007 - until a £37m RE:NEW project initiated by Cheshire West and Chester Council set about converting and extending the original building.
Stage Electrics were tasked with installing and supplying sound, production lighting, AV equipment, paging and technical infrastructure for the entire project.
The specialist integrator delivered the production lighting equipment, AV infrastructure and Front of House audio systems. In addition to the fully automated, DCI compliant cinema system, Stage Electrics also installed a versatile HD video distribution network throughout the venue. Further, architectural feature lighting and touchscreen control was specified and installed to the exterior of the striking ‘glass box’ cinema to illuminate the structure.
“The fact that half of the project was a new build theatre and the other half was a refurbishment of a Grade II listed building made this project really interesting,” said Ian Dunne, Stage Electrics’ project manager for the project. “The attention to detail maintained by everyone involved in the project and the blend of old and new has created a breath-taking venue.”
Although the theatre has been open since 2017 Her Majesty the Queen and new granddaughter-in-law Meghan Markle, cut the ribbon
UK - Lighting, rigging, audio and video provider SLX has a long-standing relationship working with Bristol Museums for equipment hire and live events and has supplied AV and lighting support for an exhibition titled Bristol Music: Seven Decades of Sound.
Bristol Museums, known for driving imaginative new exhibitions, developed concept plans and set out the initial themes for the spaces need in this exhibition. They then brought in SLX to propose creative ways that AV and lighting equipment would help add value to deliver an experiential exhibition for their visitors. The exhibition, which has decade booths spanning Bristol’s musical history, presented a challenge in that they needed to ensure audio clarity in each booth whilst not bleeding into the next. To counter this SLX supplied directional speakers with an acoustic curtain to contain any spill.
Ryan Stromski, business development manager at SLX, says: “It was a fantastic opportunity for us to be involved in such an exciting and creative idea and it’s the sort of project we excel at. With the exhibition being on the doorstep of our Bristol Head Office we cherish being able to continue our relationship with the local organisation and wider community.”
SLX also supplied the DJ area, which the public can freely interact with, including a high power active PA system controlled by a digital audio interface. There is also a dynamic live music room with playback screens featuring bands playing at local venues such as the Louisiana, Fleece and The Tunnels. The club section also provide
Ireland - Waterford, one of Ireland’s oldest cities, founded by Norwegian pirates in 914, recently celebrated its roots at its inaugural International Viking Festival and Roadshow.
Taking place over three days, this event marked the 1,100th anniversary of the conquest of York, England, by King Reginald of Waterford. With all eyes on the city, the pressure was on for Waterford Council and Waterford Treasures Museums to select the right partners and suppliers to bring this historic moment in time to life.
The highlight of the event was a spectacular night-time Viking Roadshow - two 45-minute theatrical performances which took place on the last day in the Apple Market in the city centre. The specially commissioned theatrical piece by creative director Craig Morrison, set for a live tour in 12 of the most important Viking sites in Europe, was to be the jewel in the crown of the Festival planned by the Council and Museum.
A celebration of the cultural and historical impact of the Vikings, Morrison brought together contemporary artists from all over Europe including actors, musicians, dancers and film makers for the visual spectacular on Viking heritage - using modern projection technology in a new and captivating way.
Delivery of the festival and roadshow was awarded to event and festival management company EveryEvent. John Grubb, managing director of the outfit, recalls how they approached the project. “We needed an exceptional technical and production service provider on board to complement this world-class production - and we c
USA - Live production and event management company Mountain View Staging (MVS) has invested in a FLEXTour LED video solution from Nashville-based PixelFLEX.
The HD, curveable LED video display is designed for live entertainment productions and can be configured traditionally and off-set, with each 500mm x 500mm tile front-serviceable. An integrated climbing ladder allows for quick access to displays flown high overhead.
Peter Johnson, Mountain View Staging CEO and owner, comments: “We have been in business for 18 years and have been using LED products for the last 10. Since LED now rivals projection, we have switched priorities to the new technology to keep up with changing demand from our clients. It’s all about the increased resolution, contrast, dynamic range and image quality, and the FLEXTour solution checked all the boxes for our priorities.”
Johnson adds: "Since we mostly work with tech companies, the ability to display software demos with sharp text and graphic elements was a high priority. When you look at the FLEXTour panels and the way they are built, including the design of the locking mechanisms and the LED pixels themselves, it is clearly a superior product. Additionally, the support and service we receive from PixelFLEX is outstanding, and that was the real deal-maker in this decision.
"We deployed the FLEXTour panels in a curved setup for the first time at the Event Marketer Summit in support of Opus Agency and their launch of a new mobile app for live streaming video sharing. This was during the annual Ex Awards at t
Australia - Telstra recently installed a complete AMX by Harman AV control solution in Deakin University’s new Telstra Trading Room, a realistic stock exchange simulation room on the university’s Melbourne campus.
Established in 1974, Deakin University is one of Australia’s fastest growing research universities, winning numerous awards and consistently ranking among the top universities in Australia. In order to provide its business students with real-world insight into the workings of a live stock exchange environment, Deakin Business School partnered with Australian communications provider Telstra to create a simulated trading room complete with tickers, displays and a large video wall providing real-time finance updates.
Deakin worked with Harman Professional Solutions distributor avt and Telstra to design a state-of-the-art AV control system that could handle the demands of a modern stock exchange trading floor. Telstra recommended AMX AV control systems for their user-friendly operation, innovative automation and reliable signal distribution.
“The Telstra Trading Room has received a lot of positive attention since opening,” said Lorri Cahill, deputy general manager of business and law, Deakin University. “Supported by a sophisticated AMX AV system, the Telstra Trading Room is an innovative teaching space that helps our students learn real-world financial principles and concepts.”
The main video wall in the Telstra Trading Room consists of eight 55-inch LCD panels that can function independently or be combined to display a
Poland - Protec European Events partnered with their client Xerox once again to deliver the audio, lighting, video and rigging at the Xerox Forum 2018 held in Warsaw.
This event, held in the Doubletree Hilton from 22-24 May, included three days of presentations and 23 seminar sessions with the highlight being the Xerox International Operations Premiere of the new Xerox IridesseTM Production Press.
Xerox hosted 400 of their top graphic communications customers, resellers and business partners from around the world.
The project ran in a few separate spaces or scenes – a daytime conference, a pre-reveal with Kabuki curtain, the reveal element and finally, the conference and demonstrations on the new machine.
Sean Godefroy, HOD Protec video, chose three Barco 20k projectors, one for each side screen and one for a kabuki drop drape projection. He chose the Christie Spyder X20 due to its flexibility and reliability to cater for any instance.
The audio team chose the unobtrusive Nexo Geo M6 line array to cover the 6m high, long, wide room. The rig was designed by Simon King, PM at Protec, checked by Ben Waters HOD of Audio and operated on site by sound engineer Gareth Taylor. Everything was operated from a Yamaha QL5.
The main arrays were supported by four Nexo LS18 subs, all ground stacked which provided extended low frequency response. On stage for monitoring Waters chose to use d&b speakers, powered by d&b D series amplifiers.
Project manager Wayne Jackson explained why Protec Europe chose the Sennheiser FBG3 wireles
USA - Drawing a record crowd of over 13,500 industry professionals, The Work Truck Show 2018 was the largest event in the history of the NTEA. Held inside the Indiana Convention Centre, the event saw an unprecedented number of vehicle launches, including the much-anticipated launch of the new XL Series from Hino Trucks USA.
Desiring a dynamic and exciting tradeshow environment worthy of their inaugural Class 8 heavy-duty trucking solutions, they enlisted the assistance of production provider Elite Multimedia who created a momentous LED video, lighting and audio design.
“We’ve been exhibiting at The Work Truck Show for 18 years now and this is definitely the benchmark show for the work truck industry,” says Sheree Greenhalge, assistant manager marketing, Hino Trucks USA. “Each year the show generally has many new product launches, and this year we were focused on the launch of our Hino XL Series. We were entering a market that no other OEM has done successfully in the past 50 years, so we knew we had to unveil the new truck line in a manner that matched the occasion.”
Greenhalge continues, “We knew we had to unveil the new line of trucks in a ‘big’ way at the 2018 show. To do this, we added 30% more floor space in the booth to accommodate the new trucks and display properties, along with dedicated areas for attendees to watch the launch. The show floor stood still while we unveiled the trucks, and with the massive LED video design created by Elite Multimedia, visitors could watch from every angle of the 7,200 sq.ft