UK - A.C. Entertainment Technologies (AC-ET) has been appointed as the exclusive UK distributor for Calibre’s HQUltra700 series of universal live events switcher-scalers with immediate effect. Sister Company, A.C. Entertainment Technologies Ireland will handle distribution in the Republic of Ireland.
British-based manufacturer Calibre has been providing image scaling technology for over 30 years for use with large LED videowalls, designed for concerts, award ceremonies, rental/staging, advertising, and for image scalers for professional projection applications.
Calibre’s HQUltra700 series, consisting of the HQUltra730ASV and the HQUltra770ASV, are universal live events switcher-scalers with the ability to drive flat panel displays, projectors or LED videowalls.
Stuart Burdett, video sales manager comments: “Being able to provide our customers with a reliable product that can cope with traditional projection or irregular pixel accurate LED wall configurations is crucial. The features of the Calibre HQUltra700 series give our customers the ability to switch and scale anything up to 4K both in and out, making it a real must have in their inventories. I’m very excited to have Calibre in our portfolio as it complements our existing brands from the source through to the end display technologies.”
Germany - Optocore has appointed Dusseldorf-based United Brands GmbH (United B) as its new German distributors with immediate effect.
Tine Helmle, Optocore director of sales and marketing, comments: “With the expansion of our product portfolio such as Festival Box, AutoRouter and our Madi series United Brands was a perfect match. Due to their expertise and long-time experience in install and live events they bring huge potential in placing Optocore as the main sound distribution network on the market.”
United B’s Jens ‘Bubbes’ Steffan, who will largely oversee the Optocore account, adds: “We were familiar with Optocore technology through our distribution of DiGiCo [digital consoles]. So it was just a small step to contact Optocore. The company has a lot of very interesting products, which perfectly match our customers’ demands.”
Discussions had started back in early March, he reports. “We think Optocore is the only really professional solution for transporting audio in the digital domain. Based on our high standards with DiGiCo and Adamson, it is a perfect fit with all our other brands.”
United B has wasted no time in getting started. Having already received formal Optocore training, the company has purchased a demo system and stock comprising Festival Box Petit, AutoRouter, DD32R-FX, DD4MR-FX and X6R-FX in different versions.
“We will use all of these options to create awareness,” he concludes. United B will be systematically introducing clients to the new portfolio, with two key dates in January: Hamburg Open 2
UK - Media server specialist disguise has released r17, the latest update to its software. Launched in response to user feedback, r17 brings workflow and user experience enhancements, including Manipulators and PreComps, and introduces Network Device Interface (NDI) support.
Users can now stream an NDI source from content tools to the disguise stage in realtime, unlocking new workflows for esports, fixed installations, and TV productions. Integration with NDI can also be used as a streaming preview from content tools, such as 3DSMax or AfterEffects that enable users to finesse content accurately in-situ, saving time and speeding up workflows.
For compositing, PreComps is a new workflow that allows users to create a pre-composition of layers which can be reused in multiple locations, making timelines cleaner and more flexible. It also enables the routing of video content between different layers on the timeline, allowing users to blend and mix content sources.
Meanwhile, new previsualisation feature Manipulators give users the ability to select multiple objects on a 3D stage and offset, rotate and scale them. The feature improves efficiency and usability, reducing the time and effort needed to set up a project.
In addition, the usability of SockPuppet projects, which enable the control of disguise via a lighting desk, iPad or another networked device, has been improved to enable less complex set-ups.
r17 is now available from the disguise.one website.
Europe - ISE 2020 sees LED processor manufacturer, Brompton Technology, give the first European showing of its Dynamic Calibration technology and launch its latest LED processor, the Tessera S8, on its largest ever trade show stand. The significant size increase of this newly designed stand, which measures 90m2, will allow Brompton to give regular presentations of Dynamic Calibration, the Brompton HDR solution, and the new Tessera S8, alongside its ever-popular demonstration stations.
First shown at LDI 2019 in Las Vegas, Dynamic Calibration takes a different approach to maintaining uniformity, while unlocking the full potential of the LEDs to achieve “previously unthinkable levels of brightness and colour saturation”.
Dynamic Calibration is enabled after panels are measured with Brompton’s Hydra system; an all-in-one advanced measurement system custom-designed for LED panels and exclusive to Brompton Technology. And Dynamic Calibration is not just for new panels, it can give existing panels using Brompton’s Tessera R2 card a new lease of life.
The new Tessera S8 LED processor, meanwhile, is a cost-effective solution for high profile projects that do not require the large output capacity of the award-winning Tessera SX40 processor, but still want to benefit from the flexibility of Brompton’s industry leading Tessera feature set and easy-to-use software to produce stunning results.
“We had an incredible response to Dynamic Calibration at LDI in Las Vegas,” comments Brompton CEO Richard Mead. “We’re excited to be able to sho
UK - Lighting and video specialist Colour Sound Experiment supplied lighting equipment, LED screen, rigging and crew to the most recent UK leg of Respect: The Aretha Franklin Songbook tour which has just finished.
The vibrant and animated two-hour live concert was created by Adrian Grant (producer of Thriller Live) and directed / choreographed by Tiffany King, celebrates the huge success and songs of Aretha Franklin - the Queen of Soul. It was delivered by three leading vocalists - Stacy Francis, Tanya Edwards and Cleo Stewart - together with a live band, a gospel choir and ‘preacher man’ AJ Lewis.
Colour Sound had supplied the tour earlier in the year, so production manager Aaron Booth again returned to Haydn Cruickshank and the team in West London.
For this one, they were also asked to supply a lighting and visuals director, so regular Colour Sound collaborator Sam ‘Kenny’ Kenyon stepped up and took over programming and running of the show’s lighting and video.
Utilising the same basic rig as before, they wanted to recreate the looks, scenes and atmosphere that had worked so well previously.
The venues were mainly theatres and concert halls, all with a wide variety of stage spaces, so it was essential that the rig was adaptable. Combining a bit of rock ‘n’ roll with some theatre methodology, using trusses for some shows and house fly bars for others, Kenny ensured that there was maximum production continuity each day.
The lighting rig was based on three trusses - front, mid and rear - plus a fourth tr
Canada/Germany - The Canada-based IP video processing specialist Embrionix has become part of Riedel Communications.
Founded in 2009, Embrionix provides miniaturised, high-density IP gateways, IP signal processors and converters for broadcast video applications. Since pioneering the use of small form-factor pluggable (SFP) modules for signal processing early in its history, Embrionix has been granted more than 20 patents for its technologies.
Riedel Communications has grown to become a leader in distributed intercom and video network solutions. Riedel has been pursuing a networked approach to video infrastructures for more than a decade with its real-time media network, MediorNet.
"Sometimes, things just fit. Just like Riedel, Embrionix started out as a garage company and has managed to preserve its innovation-driven startup spirit on its way to global success. Our company philosophies are an ideal match, and our product portfolios and competencies complement each other perfectly," comments Thomas Riedel, CEO, Riedel Communications.
"Riedel is an international player, and we can offer Embrionix all of the benefits of a comprehensive global sales and support infrastructure. Embrionix, on the other hand, has access to unique technologies and proprietary knowledge that will be instrumental in our quest for innovation leadership in the field of video infrastructures."
With this partnership, Riedel gains access to considerable engineering talent in the Embrionix workforce - the majority of which comprises engineers specializing in leading-edg
Australia - For the tenth year in a row, AGB Events has produced its Lights of Christmas spectacular in Sydney. It has become a tradition, and a much-anticipated event for families throughout the city - and beyond.
The first Lights of Christmas was established by AGB Events in 2010 with the support of the NSW State Government.
“We take great pride in creating meaningful and memorable public celebrations that draw communities together so successfully that they become an integral part of the cultural landscape,” comments Anthony Bastic, CEO and creative director of AGB Events. “That’s what Lights of Christmas has become.”
“While it’s a unique event, Lights of Christmas is representative of the kind of events we’ve created for governments and city/state councils around the world - not just Australia, but the United States, Europe and Asia - on many occasions, and many of them have become annual fixtures,” continues Anthony. “What we do is to create public events that contribute to the cultural fabric of a city and that use light and sound, digital storytelling and cutting-edge audiovisual equipment from leading suppliers to engage a diverse range of community groups.”
Lights of Christmas presented by Paynter Dixon and created and produced by AGB Events, returned to St Mary’s Cathedral from Thursday 5 December 2019 until Christmas night. It saw AGB Events once again using St. Mary’s Cathedral as its 75m-high backdrop to deliver Ascension, drawing on the principles of religious architect
Poland - Absen has appointed SQM as the company’s official distributor in Poland. SQM, a specialist provider of multimedia and event services, will have exclusive rights over the sale and distribution of the Aries AX1.5 MiniLED rental display, in the Polish rental staging market.
Headquartered in Poznan, SQM provides multimedia and audio-visual rental services for trade fairs, conferences and events across Europe. The company has recently added over 100sq.m of Absen’s AX1.5 product - part of the Aries MiniLED rental series - to its inventory, making it one of the few partners to be able to offer rental customers such a high-quality 1.5mm fine pitch LED display.
“Quality is the most important factor for us and the AX1.5 certainly delivers on so many levels,” says Michal Górski, CEO at SQM. “After visiting Absen’s manufacturing base in China and witness-testing the product ourselves, we can confidently say that the AX1.5 is the best 1.5mm rental display on the market right now so we are thrilled to be able to be offer it to our European customers.”
Maya Shu, regional sales manager for Absen Poland, comments: “We are excited to have SQM as our distribution partner and are looking forward to working closely with them on opportunities the region. SQM are a forward-thinking company with an excellent reputation for quality and service, so we are confident they will strengthen Absen’s position as the go-to provider of LED displays in Poland.”
USA - Eugene Novacek, founder of broadcast technology company ENCO, has passed away, aged 61. According to a statement from the company, he died on New Year’s Day in New York, after a battle with pancreatic cancer.
Novacek is survived by his wife Judith Novacek, daughter Kristin Heinbockel, son Andrew Novacek and granddaughter Evany Novacek. “His legacy lives through his family, the company he founded and the industry he loved and changed,” the statement reads.
Under Novacek’s guidance, ENCO to become a prominent supplier of automation for radio and TV stations. Its first digital audio delivery system was introduced in 1991; its product lines have since grown to encompass playout automation, captioning, scheduling and streaming. Its markets also include AV, events, concerts, worship and retail environments, according to enco.com.
ENCO is currently led by Ken Frommert, who in 2017 was promoted from general manager to president and has been the more public face of the company in recent years.
Europe - Notch, the company behind the realtime visual creation tool, has launched a podcast, Showcast, giving creatives a platform to share their project stories.
Showcast is “made by creators for creatives” and covers real-life experiences from Glastonbury to music videos. It is recommended for those who want to get insight into realtime production workflows.
During the 30-minute episodes, key industry creatives share their experiences, techniques, and stories across live touring, VFX, XR and motion graphics. The upcoming podcasts for season one will include discussions with Kevin Zhu, senior designer at All of it Now on how he helped Korean supergroup BTS create the first tour to ever use live integrated AR camera systems; as well as an interview with director Pod Bluman and Notch designer Kyle Reseigh at Bluman Associates. Pod and Kyle will be discussing their work on Emeli Sande’s Real Life tour, and how they created a stunning animated backdrop which could be controlled live from the lighting desk.
The first three three episodes are available at shows.acast.com/notch-showcast.
USA - Willowbrook Baptist Church’s main campus in Huntsville, Alabama recently implemented its first step of a multi-phased initiative to update its worship centre, and a key part of that process was the implementation of a KLANG:fabrik immersive in-ear monitor mixing system.
Installed by Memphis, Tennessee-based integrator Redwire Audio Visual in October, the new KLANG system offers up to 16 musicians their own individual IEM mixes over RF transmitters, or headphone amps via XLR. At the same time, the KLANG:fabrik is a fully flexible audio network router of up to 64 MADI, 64 Dante and 32 ADAT-compatible inputs and outputs.
“The new KLANG system was part of the first phase of the church’s update, and it has proven to be a critical component of it,” says Redwire AV president, founder and general manager, Tim Johnson. “Their worship orchestra had been frustrated by the lack of flexibility with their old IEM system, so we brought the KLANG:fabrik in for a demo, and they experienced a huge difference immediately.”
Johnson says the KLANG:fabrik’s ability to operate at 96kHz offers a much higher level of sonic fidelity to the musicians. Furthermore, the ability to move mixes around in a fully immersive space has changed how they hear themselves and the music.
“They literally had no idea this science was possible,” says Redwire AV lead designer Charles Thompson. “They can put the click above their heads, for instance, and build a virtual stage that reflects where each of them are standing on the actual stage. This creates a reali
Australia - Novatech Creative Entertainment Technology (NCET) orchestrated an impressive re-branding event for Australian painted steel business Nexteel in Adelaide and Perth. Brompton Technology LED processors were chosen to support the array of large LED screens, which were suspended above the stage and delivered pulsing content, teasing the audience with what was in store.
Tasked with ‘breaking the usual norms’ for the project, Novatech deployed two Brompton Tessera SX40 processors along with two Tessera XD Data Distribution units for its ROE CB3 and CB5 LED panels in order to realise the ambitious concept and create a series of innovative and memorable experiences.
“The project had eight screens of various sizes built from ROE Visual CB3 and CB5 screens, so the team needed something that would make mapping and running the screens as simple as possible,” says Novatech’s technical lead - video, David Murdoch. “The combination of the SX40s and XDs were a perfect choice for the show. Being a 4K processor, we were able to run all eight screens on one raster which made mapping and data distribution incredibly quick and easy.”
Held at Adelaide Entertainment Centre, and Perth Convention and Exhibition Centre, the event was repeated twice in Adelaide and twice in Perth to ensure all potential clients were reached and for maximum impact and brand awareness. Novatech worked with Adelaide-based event management and marketing agency jennie bell ink to push the creative boundaries.
The main feature of the stage was the central ROE CB3 s
UK - The Chailey Heritage Foundation DREAM Centre in Sussex uses modern AV technology to make a range of experiences accessible for children and young people for whom it is very difficult to travel. Her Royal Highness The Duchess of Cornwall opened the centre on 17 October.
Chailey Heritage Foundation provides schooling and residential care for children and young adults with complex physical disabilities, high health needs, sensory impairments, and associated learning difficulties. The new sports and activity centre allows young people in wheelchairs to play indoor sports, take part in drama and musical performances, develop their balance through rebound therapy, learn to drive a powered wheelchair, and broaden their horizons through a ground-breaking immersive experience zone.
“We are honoured to have played a role in creating this amazing facility for such a deserving and wonderful group of young people,” says David Marks, CEO of TEECOM, which provided technology strategy, design and engineering, and project management.
Replacing a 1950s-era assembly hall, the DREAM (dynamic, real, experiential, amazing, magical) Centre was made possible by a £3.1m fundraising initiative and significant contributions of time from the local building industry. Key contributors included Matt Barton, CEO of 7thSense Design and 2nd Chailey Scoutmaster; Blair Parkin, Magnus Kemp, and Barrie Paveley at TEECOM; Paolo Marenghi, account manager at Epson (UK) Ltd.; Deacon Richardson Architects; and North Star Engineers Ltd.
“The building has different modes,
France - Digital media specialists ArKaos have supplied two media servers, one 4K Studio server and one Stage server, to the new multi-million-pound Parisian headquarters of eSports organisation, Team Vitality.
Called V.Hive, the space is a 10,700sq.ft facility built on three floors, complete with a lively storefront that is open to the public and including a streaming booth, gaming rooms, a content production studio, a cinema, a WebTV studio plus numerous offices.
ArKaos’s Benjamin Bauwens project managed the installation of the servers that are running a series of digital banners, screens and LED lighting elements in the retail area of the V.Hive, which includes a shopping area and a coffee bar plus a training room for players. The company became involved in this project via Best Audio & Lighting, an installation specialist and sister company of leading technical production / rental company Dushow, both owned by Le Groupe Novelty.
“The requirement was for powerful, straightforward and logical control of content over these various different LED surfaces in this dynamic multi-purpose environment,” explains Benjamin, who worked closely with Sylvain Maillard from Team Vitality and Alain Lheriteau from Best Audio to design, install and commission a custom server system to work for all their video display and decorative LED needs.”
V.Hive was designed - by HKS Architects - as a full-scale event space, with the goal of hosting national eSports and other events, masterclasses, conferences, viewing parties, and showcases.
UK - Ilfracombe-based S+H Technical Support supplied LED screen and video flooring to Stoneapple Productions for a large event in the Great Hall at Wembley Stadium, London, for The Budweiser Brewing Group (BBG).
BBG commissioned Stoneapple Productions to design, produce and co-ordinate all the technical elements required for the two-day event, attended by BBG customers and showcasing a number of their brands, including Stella Artois, Budweiser, Becks and Corona.
The S+H 3.9mm LED screen was used in the main conference and presentation area, designed as a 270-degree auditorium comprising a main stage and catwalk going into the audience and surrounded by 6 banks of seats for 800 guests.
The main upstage screen was configured as a 10m-wide by 3m high surface, with the central section curving gracefully at the bottom and flowing into the 10m long catwalk, completing an elegant, stylish and innovative design utilising the 20mm pitch LED floor.
Two additional LED surfaces were positioned opposite the main screen, enabling 360% surround viewing, each screen measuring 4.5m wide by 2.5 deep.
The screens collectively supported a series of live presentations and showed brand-related video content throughout the two-day event.
On the evening of the first day, the space was transformed into a party area, with a band and DJ onstage. The versatile design plus all the LED surfaces then helped ramp up the fun factor and party vibes creating a great ambience for all to enjoy.
Keynote, Google slides and PowerPoint presentations along with vide
UK - Blitz, a GES company, brings Southampton’s unique history into the future with its three-day projection mapping experience, right in the heart of the town centre.
Taking place on the evenings of 21-23 November, this spectacular visual experience was commissioned by GO! Southampton, the Business Improvement District for Southampton City Centre, and is the official launch of a series of illuminations happening all over the city this winter.
Displayed on the iconic Grade I listed Bargate medieval gatehouse, the projection show told stories of Southampton’s past, present and future, narrated by the city’s mythical founder Sir Bevois, who regaled his tales to his friend - the Christmas Giant.
Using mapping technology, the projections revealed a unique visual experience never seen in the city before bringing the ancient monument to life. But this unique activation wasn’t without its challenges and put the digital creative team at Blitz to the test.
Samuel Iwaniak, senior designer at Blitz who led the project, explained: “Our biggest challenge was the unique canvas of the Grade I listed building on which the creative is displayed. The visuals span the length of the North side of the structure which is unfortunately not the most level due to its heritage. The show also included a broad range of footage from a number of stakeholders across the city including ABP Port of Southampton, Southampton Football Club, toob and the city’s archives - all of which needed to be brought to life.”
Giles Semper, chief executive of
UK - Green Hippo’s Hippotizer media servers were behind an ambitious and hauntingly atmospheric son et lumière event to celebrate Halloween in the historic city of York. Staged over three nights in two of the city’s picturesque locations - Castle Museum and Library Square - the project was the result of a collaboration between York BID (Business Improvement District) and Polestar Productions.
The event employed Karst+ Media Servers from Green Hippo and Epson 1755 projectors, supplied by Stage Sound Services and operated by Steve Jackson of InFocusAV, to deliver the spooky media creations designed by Polestar Productions. The challenges of the project will be familiar to many. “Outdoors, in the UK, at the end of October!” summarised Jackson, adding, “On top of that, the limited setup and programming time was an additional pressure.”
Despite the inherent difficulties, Castle Museum and Library Square were temporarily transformed by sound, light and dynamic projections, with content including a suitable line-up of ghosts, ghouls and monsters. Helping the projections hit their marks were MH11L Mirror Heads from Dynamic Projection Institute, in their first large-scale use in the UK.
Driving all the content and streamlining the programming, management and control of the media were the Karst+ Media Servers. “The Hippotizer Timeline component and the MultiController were really useful,” says Jackson. “We programmed the show in a Timeline, with the MultiController component running Art-Net output to control the Mirror Head units.”
South Africa - As the year draws to a close, AV Unlimited and 24 Carrots Event Design helped a leading financial services provider remind its staff that there is still a lot of fun to be had at its year-end function, held at the Sandton Convention Centre in Johannesburg.
Event manager at 24 Carrots Event Design, Mase Langa explains that the client’s brief was fairly simple - they wanted their team to have some fun. “The main idea was to deliver an event that was, above all else, about having fun after a tough year. We came up with a design that focused on colour, and the joy and elation that vibrant colour can illicit.”
The team at 24 Carrots Event Design provided the client with some renders, which showed a playful set that was designed to inspire a sense of play and whimsy. “We introduced colour and playfulness though the set, decor and lighting, and the response that we received was amazing. The client was blown away at how closely we delivered on the pre-show renders that we provided, and experienced that special magic associated with seeing their vision being realised.”
“The event was all about having fun and seasoned set designer, Dewet Meyer of JDM Unlimited delivered a highly creative set for the event,” says joint partner at AV Unlimited Guillaume Ducray.
AV Unlimited’s Renaldo van den Berg brought the light to the party and used a wide range of LED fixtures to paint the space with colour. “I used a whole lot of LED fixtures, including parcans and movers, to colour this event beautiful,” says Renaldo. “From a co
USA - Broadcasting globally in more than 150 countries and territories, World Poker Tour (WPT) has ignited the worldwide poker industry. WPT also hosts a number of high-profile corporate and VIP events throughout the year. Needing a design element that could accentuate the visual experience at each tournament and event, WPT global events manager Steve De Santis invested in reFLEXion LED video systems from Nashville-based PixelFLEX.
“WPT features a lot of professional and recreational players we see often who look for comfortability and reliability with tournament structures they trust from people they recognise and know,” says De Santis. “We have a footprint on six continents and our players love the quality and consistency of our events.”
Knowing the level of trust and commitment shown by the players, De Santis wanted to ensure that each event provided the most engaging gaming experience. Having previously relied upon standard graphic displays to help create the ideal environment, he now wanted to heighten the creative potential of the visual displays to match the excitement around each tournament.
“As part of our event presentation and playing environment, we had been using older graphic kiosks for quite some time which really was the impetus for our search,” continues De Santis. “As an innovator in the game of poker, WPT wanted something that was a bit more impactful and most importantly to our tour management personnel, portable. We needed a technology solution easy to transport and able to deliver a unique visual impact.”
Italy - Optocore and its partner company BroaMan have appointed Parma-based Audiolink as its sole distributor for the Italian market.
Stefano Cantadori, Audiolink general manager, comments: “The reason we chose Optocore was simple. Today’s integrations require a massive chunk of fibre optic data, and Optocore, together with BroaMan, allows all the different signals to be managed on a single fibre ring with 100% redundancy. Total redundancy means avoiding any type of problem - unforeseen circumstances that can lead to a lot of expense for the installer and the customer.”
Tine Helmle, Optocore MD of BroaMan and director of sales & marketing, adds: “We are very happy to have found a strong partner in Italy that will best represent our two brands. Stefano and his team are very competent people, with whom we can’t wait to start this collaboration.”
She also highlighted the synergy Optocore has with DiGiCo - a brand that has been successfully distributed by Audiolink for many years - as an advantage.
“We particularly appreciate the ability of Audiolink to cover our main markets - both in the installation sector as well as in live audio,” she concludes.
UK - AV and entertainment technology company Anna Valley has announced that operations director, Peter Jones, has been promoted to the position of MD with immediate effect. The move follows an extensive hand-over period with exiting MD, Steve Jones who has led the company for 13 years.
Peter Jones worked for 10 years as a sound and video technician before joining Anna Valley in 2010 as a senior project manager. After working his way up through the ranks, Peter was appointed as Anna Valley’s operations director following a management buyout in 2015. Since then he has played an integral role in the company’s expansion, the purchase of Matrix UK Solutions and Anna Valley’s move to new premises earlier this year.
“As operations director, I’ve been as involved in the financial and business aspects of the company as I have in the process and procedure of service delivery,” explains Peter. “While our focus has remained on delighting our audiences through the innovative use of technology, we’re taking a data-driven approach to ensure that our investments reflect our customers’ needs.”
Steve Jones’ shares in the business have been bought out by the remaining board of directors who are equal owners of the group. He will continue to mentor and advise the board on a consultancy basis.
USA - Absen recently carried out the 100th training session of its free, globally-recognised ACE training programme as it welcomed technicians to its North American HQ in Orlando on 3-5 December.
The Absen Certified Engineer (ACE) Programme is aimed at the LED display manufacturer’s partners and customers involved in the installation, configuration and maintenance of Absen products. Since its 2014 inception, more than 1,500 professionals have been certified worldwide, with 518 engineers certified in 2019 alone.
“The goal of an ACE training programme is to teach participants how to set up a complete LED video wall from scratch,” comments Kenny Jin who heads up Absen’s ACE training programme. “Through the training programme, participants are able to master new technologies and develop their skills in this increasingly competitive marketplace. Moreover, it allows our partners to strengthen their customer service abilities and reduce costs by bringing the skills in-house.”
Split across two to three days, the ACE programme course allows engineers, technicians and freelancers to get a first-hand look at Absen’s LED products from the inside out, with instruction focussing on LED set-up, troubleshooting and LED control. At the end of the training course, participants must pass both a written and a practical test in order to be awarded the status of Absen Certified Engineer.
Absen’s ACE training programme is continuously updated to ensure engineers are well-equipped to deal with clients’ demands.
UK - Shure has opened a new Experience Centre and office in London. The move further establishes the company’s presence in the UK and wider EMEA region by providing a location for product demonstrations with corporate, government and education customers looking for audio solutions for their respective facilities.
The Rose Shure Experience Centre, named after the company’s late former chairman Rose L. Shure, was inaugurated earlier this month with a VIP opening that featured key Shure executives, including CEO Christine Schyvinck.
Schyvinck comments: “I think Rose would be honoured by having such an amazing complex named after her, especially given the short amount of time it has taken to complete such an ambitious project.”
“The Rose Shure Customer Experience Centre has been the accumulation of many, many months of work by Shure employees from all areas of the business,” adds James Hill, UK director of integrated systems sales. “We look forward to welcoming all our existing and new customers to the Rose Centre and understanding their AV needs and requirements in the best possible environment.”
The facility contains three meeting rooms to represent a range of typical workplace environments, as well as a training space with voice-lift camera tracking functionalities. The facility also features a selection of products that reflect modern offices and educational facilities, offering clients the appropriate environment to demonstrate and understand performance and potential of various AV systems.
“As a global leader in man
UK - Anna Valley has announced their purchase of over 500sq.m of 3.9mm Unilumin LED, making the AV and entertainment technology company one of the biggest suppliers of single-batch high-resolution LED in the UK. The purchase was motivated by increased demand for super-sized screens for projects like X Factor: Celebrity 2019 where 200sq.m of Anna Valley’s new stock was used to create the digital backdrop for the live final at the SSE Arena, Wembley.
The improvement in LED resolution and the increase in the computing capability of video processors and servers has prompted a surge in demand for large screens to display ultra-high-resolution content for live events and broadcast shows. However, in order to achieve image consistency across these video walls, they have to be built from LED panels that are not only from the same supplier, but from the same production batch. Anna Valley now hold enough high-resolution LED stock to cover the stage area at the SSE Arena, Wembley twice over, or to build a giant screen measuring 30m x 17m to display 8K content at a native resolution.
“With 500sq.m of single-batch LED, we’re now able to offer almost limitless scale and versatility in display design,” says Anna Valley operations director, Pete Jones. “This represents a significant financial investment and reinforces Anna Valley’s position as the leading entertainment technology supplier to the event, live entertainment and broadcast sectors.”
Anna Valley has also bolstered its stock of black marble LED floor by 6sq.m, bringing their total inv