Europe - RTW has announced the appointment of Thomas Valter as the company's new director of product management and marketing. Valter, who has more than 20 years of experience in the audio industry, will be at IBC 2018 (RTW stand 8.D89).
He comments: "I am pleased to be joining RTW, a highly focused, professional and strong brand. I look forward to taking part in further developing and strengthening the company's position within the ever-changing global broadcast market."
Valter recently served as vice-president of business management for the broadcast and production division of TC Electronic. Previous roles at TC Electronic include international public relations manager and product manager, in which he drove product development, UI/UX specifications, sales and marketing for the company.
Europe - Digital control specialist ArKaos has announced its support for software-driven IP workflows using NewTek NDI Network Device Interface protocol.
Joining the industry’s largest IP ecosystem of products, and a rapidly expanding number of companies enabling IP-based customer workflows, ArKaos has integrated NDI into its MediaMaster PRO, MediaMaster Express, Grand VJ and Grand VJ XT products, which are all now recognizable as a source by other NDI-enabled applications and devices connected via a standard Ethernet local area network.
The ArKaos Ecosystem allows for the maximum and most flexible control of lighting and video, in one easy-to-use comprehensive tool.
ArKaos hardware and real-time video software is present in every major market sector and industry, from IOT / architectural and architainment installations to LED applications and media solutions to video mapping projects encompassing live events, corporate and broadcast.
NewTek’s royalty free NDI technology allows video and audio sources to be shared bi-directionally across a network, eliminating the need for costly direct connections, expensive cable runs, and infrastructure upgrades, while turning every source into a destination instantly available anywhere on the network.
ArKaos CEO Marco Hinic comments: “We choose to use NDI for several reasons. The first one is simplicity. NDI will auto-discover the sources and receivers on the network and will happily coexist with other protocols used in the lighting industry. We did not even have to add any settings in our ap
USA - Matrix is supplying their PPU, camera systems and LED to the North American segment of the Phil Collins tour - Phil Collins Not Dead Yet, Live (see LSi September 2017 for a production report).
This is the first tour Phil has performed in the US, in 12 years. The North American region forms part of the Worldwide tour which runs for three weeks from 3-28 October. The concerts commence in Fort Lauderdale, travelling up the west to Canada, into the Mid-West and onto the West Coast – all in all 15 shows in 25 days.
Phil Collins and the band will be supported with a range of Matrix supplied equipment - most notable is the PPU, camera systems and LED inventory.
The Matrix PPU with Ross Carbonite Mixer will work alongside a seven-camera package to ensure optimum artist coverage. These consist of four operated cameras using Matrix’s recently purchased Sony HXC 100 EFP cameras. The remaining three cameras will include a Sony Robo camera and two Marshall lipstick cameras to augment the cut. Camera positioning will include front of house, the pit and stage right hand held. The pit cameras will sit on 60ft of track with Spyder dollies.
The LED consists of a number of different 5.9mm audience screens, all of which are controlled through a Media Server Catalyst using grandMA2 lite desks. The main screen will be upstage and display a 12m x 7m (39ft x 23ft) image. In addition, t
USA - 311’s Unity tour is criss-crossing North America with a full video rig powered by Avolites’ Ai.
The American rockers worked with production designer Bobby Grey, from Sightline Design Group, who created a video-focused show to add dynamic and fast-paced eye-candy. The band is backed by a 38'x16' 5.9mm upstage LED screen and considerable lighting rig.
“For this tour, the band and their management felt strongly about bringing hi res video into the mix,” says Grey. “Touring with full video is somewhat new territory for 311, and the song catalogue that they pull from nightly is well over 120 very different sounding songs. This means that while we have mainstays that are frequently used in the set that we can plan for and timecode, there are also some deep cuts that require some fast, on the fly punting.”
To find the right solution, Grey teamed up with touring lighting and video director, Alex Parayuelos, and Ruben Laine from Avolites’ US distributor Group One.
“Ruben gave us constant support and encouragement every step of the way and together we were able to take an idea and quickly turn it from our mind's eye to a reality,” Grey continues. “This was the first time I’d used Ai and I was immediately impressed with how fast and responsive it is. We are able to treat it like a fixture, pulling up clips and switching layers to highlight even very brief musical moments. The built-in effects were crucial in getting the show put together.”
The team created a large library of content for the show to cope with the
UK - Studioforce, a new company specialising in the provision of production and technical freelancers to the film and TV industry, launched on Monday, 3 September.
The London business is spearheaded by former ITV Studios head of scenic and lighting, Dave Stevens. It offers a network of personnel for the broadcast and production sector, including gaffers, lighting electricians, camera operators, scenic supervisors, sound engineers, studio engineers and lighting console operators. Studioforce is also offering a service to facilitate and administer payroll contracts and handle recruitment for any clients who are looking to outsource certain roles, easing the process to make it more time and cost efficient.
Stevens comments: “When the recent changes at ITV Studios were announced [the broadcaster is closing its London studios], I needed to look for a new opportunity. I’ve known the team at Showforce for a long time, having utilised their services for many years.
“Having spent over 30 years working in television, being responsible for a staff of 50 and a further freelance pool of up to 150 people, I have both the knowledge and the contacts to deliver a service that is definitely required in the industry. I’m looking forward to pooling that with a team of people who completely understand how to run a highly efficient crewing company. It’s the perfect combination and I can’t wait to get started.”
Studioforce is backed by global event support firm Showforce. Chris Martelly, who heads up Showforce’s global operations team, will be a dir
Europe - Architectural LED lighting manufacturer Anolis and real-time visual processing technology provider ArKaos have announced a collaboration which will see the two brands team up on several product developments.
Anolis’s LED lighting, pixel-based fixtures and other hardware will feature ArKaos’ cloud-based communications protocol An-Ki, which enables remote control of digital content projected on LED mappable surfaces from anywhere in the world.
The deal will also involve “a fluid bi-directional commercial relationship” between the two companies, where ArKaos products will be distributed by Anolis, and Anolis fixtures will share sales resources with ArKaos.
ArKaos’ MD Agnes Wojewoda comments: “This will add huge value to installation designers working in all fields. It offers the possibility of fully flexible and stable control which will be added to future Anolis products, although the protocol will work with any LED fixture.”
She adds: “We are all looking forward to this combination of cutting-edge technologies - we will be able to offer faster, more flexible and even more versatile products and outstanding after-sales and client support.”
Anolis MD, Tim Van den Eede, says: “We are hugely excited to be the first brand to team up with ArKaos on this unique project alliance. As two extremely strong and forward-looking European brands, working together, we can provide cool and comprehensive lighting and media fixture ranges and control solutions at affordable prices.”
He adds: “We and the team at ArKaos
TMB has introduced the first ethernet patch cable with verified performance up to 100m.This one-of-a-kind, stranded, flexible CAT6a patch cable is suitable for all portable networks up to 10-Gigabit, and features renowned ProPlex durability, reliability, handling, low skew, noise rejection, and data transmission characteristics.
In entertainment applications, ProPlex Cat 6a Extended cable is especially useful for front of house cable runs, where the industry standard lengths for sound, lighting, and video are typically either 100m or 300ft. Prior to the introduction of this cable, no portable, stranded Cat 6a or Cat 5e cables providing 100% verified performance were available to support these lengths.
Drawing upon over 30 years of experience and over 15 million feet of ProPlex Data Cable sales, ProPlex CAT6a Extended combines the highest data transmission integrity with the ability to withstand the most extreme handling and conditions, indoors and outdoors. ProPlex CAT6a Extended is available to TMB’s professional customers as either raw cable or fully-assembled patch cables.
“ProPlex CAT6a Extended Length cable is a watershed,” says TMB sales manager, Stephanie Kilburg. “10-Gigabit speed over longer runs with proven ProPlex reliability and handling characteristics is a winner for portable networks everywhere. ProPlex cables are well known for holding up under rigorous conditions where other cables fail; and for maintaining excellent data integrity, even after many years of the physical stress of portable use.”
Kilburg adds: “All cables
UK - Technical production event specialist Saville AV has re-branded its conference and live event division to Sparq and its AV/IT wing, to Visavvi. Both brands will sit under Saville Group, the parent organisation.
The move is part of a wider investment strategy to “future-proof the business and ensure it continues to effectively evolve its technical event production service offering for clients in the UK, Europe and the USA”.
Sparq offers a full production service, from creative design and staging to technical crew and kit hire.
Visavvi delivers all aspects of IT/AV project for business customers - from consultation through to design and install and maintenance and support.
Colin Nixey, joint MD of Saville Group, comments: “Saville has been a familiar face in the live events industry for over 40 years. However, we recognised it was time for a change in the way we present ourselves. Live events is one of the most progressive industries out there, and this is what fuelled our desire to develop the brand. Our new identity will not only bring us in line with the changing market but also help us better express our creativity in everything we do.”
Rachel Waterfield, head of sales and marketing, adds: “Sparq is the latest chapter in our illustrious history and the result of many months of listening to the market, our clients and our people here on the ground. This is an incredibly exciting time for us, and Sparq will lay the foundations to ensure we can firmly establish ourselves as the industry’s leading live event production spe
USA - Created to bring the high-energy of Lucha Libre professional wrestling to the United States, the sports and entertainment media firm Aro Lucha produces a number of live events and television productions.
Led by founders who have already achieved success in the professional wrestling industry, the production team understands they must create a dynamic environment that can match both the passion of the fans and the wrestlers taking the ring. Working with their partners at UNO Branding, Aro Lucha decided to enhance the impact of their design even further with the addition of a high-resolution video wall using a FLEXCurtain HD 6.25mm LED video solution from PixelFLEX.
“This is a relatively new production design as we only started the company in late 2017,” says Jason Brown, chief executive officer, Aro Lucha. “When we decided to launch the promotion, we wanted to focus specifically on Lucha Libre and its popularity in the United States. To do this, we needed to create the same sense of excitement that our fans grew up seeing in Mexico. With our backgrounds in professional wrestling production, we have always relied heavily on LED video, so it was a natural choice for us to bring the FLEXCurtain HD into our design.”
The FLEXCurtain HD is a lightweight and flexible LED video screen designed for high resolution video playback and video effects for indoor and outdoor applications. Its hi-res LED video can be driven by any DVI output, and the multi-directional, flexible design of the FLEXCurtain HD makes it easy to store and transport. FLEXCurt
China - When car maker Audi introduced its A8L luxury saloon to the Chinese market, technical service company Redline turned to the BlackTrax real-time motion tracking system to help deliver the wow factor to the launch show.
Each of the cars featured in the show was fitted with ‘BTBeacons’ which transmitted the exact position of the vehicles as they moved around the stage to ‘BTCams’, which then relayed the information to the lighting console so that any lighting look could be designed while automatically following the cars on the stage, regardless of speed or direction, with an accuracy that would not have been possible to achieve manually.
Another big part of the reveal, was the futuristic graphics projected on the floor and not only accented the car, it also helped explain some of the A8L’s new built in technology and features. The mapped projection interacted with the car as it drove around the stage. As well as the BlackTrax system, the Audi A8L launch show featured 30 Panasonic PT-SRZ31KC projectors, 72 Acme lighting features - being used by Redline for the first time - two gx 2 and four 4x4pro media servers from disguise and motion graphics from Notch.
“The cars were the stars of the show - so it was vital that they were accurately highlighted by the supporting AV technology,” said Andrew Gordon, director of business development. “BlackTrax is unique in its ability to automate the tracking of moving objects by projectors, spotlights and so on - which is why it’s being used increasingly in major product launches worldwid
Malaysia - Mahajak Trio recently outfitted the Kota Kinabalu Marriott hotel with a custom Harman Professional Solutions audio system to deliver an invigorating entertainment experience for guests. This project was collaborated together with the AV system integrator Eastern Global Sdn.Bhd.
Kota Kinabalu Marriott Hotel is a premium five-star resort located at The Waterfront entertainment centre on the South China Sea. Known for hosting opulent events held in their Grand Ballroom, Kota Kinabalu Marriott hired Mahajak Trio to install an audio system capable of delivering world-class sound throughout the resort. Mahajak Trio designed a complete Harman Professional Solutions audio system made up of JBL Professional speakers and power amplifiers, AKG microphones and BSS signal processors.
“Kota Kinabalu Marriott needed an all-new state-of-the-art audio solution capable of distributing a large number of audio channels throughout their massive facilities,” says TK YIP, senior business manager of Mahajak Trio. “We were able to design the perfect solution using Harman products thanks to their flexibility, reliability, and impeccable sound quality.”
Kota Kinabalu Marriott’s new audio system utilises self-powered JBL SRX815P and PRX812W loudspeakers, as well as JBL PRX818XLF subwoofers in the Grand Ballroom. Guests can enjoy performances anywhere on the premises with JBL Control 16C/T, Control 47C/T, 8124 and 8138 in-ceiling loudspeakers powered by JBL CSA 140Z and CSA 1300Z single-channel amplifiers.
The system can be easily controlled with t
UK - Adlib has had a busy summer after making substantial investments in touring and rental video in the first half of 2018.
The major purchase has been the addition of Unilumin’s UpadIII H5 5mm indoor/outdoor LED screen, which has been designed for quick and safe assembly with the demands of touring and concert style events in mind.
Other new purchases include new broadcast quality camera channels, PPUs and Green Hippo KARST media servers, allowing Adlib to offer large scale video production options to all its clients, as well as versatile single solution technical packages for those wanting to source video lighting and sound equipment and expertise from one supplier.
BBC Music's Biggest Weekend, the event which generally kicks off the UK festival season was expanded to multiple sites this year, Adlib supplied sound and lighting to both stages at Scone Palace in Perth, Scotland, plus video to the main stage, utilising the new Unilumin UpadIII H5 LED screen.
The BBC provided camera feeds which came into Adlib’s PPU, together with Adlib’s own custom media servers running Watchout - capable of three outputs at 4K and 12 at HD resolution - which were used to manage the ‘house’ video content including ‘holding graphics’ and artist video content.
A Barco E3 screen management system was upstream to Adlib’s new 4K video processing racks which contain NovaStar MCTRL4K processors and Analog Way VIO 4Ks to run the pixel management and scaling.
Adlib became embroiled in the football action when asked, - at short notice due
UK - AV technology provider BUK Solutions (formerly Brähler ICS UK) has announced an expanded product range, which now provides its customers with access to thousands of products from leading brands including Crestron AV, Polycom, Sony and BlackMagic.
Simon Sainsbury, managing director of BUK Solutions, comments: “This exciting development brings us increased flexibility, enabling us to explore a wider variety of solutions that meet our customers’ exact AV requirements, no matter how complex, while providing more cost-effective solutions for customers.”
Business development manager, Duncan Conway, adds: “It’s a win-win for all of our customers – not only do they have access to a vast range of excellent audio-visual solutions, but they’ll also benefit from all of our industry-leading expertise which we have built up over 30 years. We have recognised a desire among our customers to improve and upgrade their meeting room facilities. They want to simplify connectivity and enhance collaboration capabilities. Some of our biggest clients are already taking advantage of the impressive range of Crestron products that are now available.”
Among the products now available from BUK is the Crestron Mercury Tabletop Conference System.
BUK provides AV solutions for numerous high-profile clients around the UK including universities, banks, legal institutions and professional bodies. BUK also continues to deliver long-term projects for the Ministry of Justice and Ministry of Defence.
UK - Event production and equipment specialists Light Fantastic Production Services partnered with award-winning international innovation festival Unbound to deliver an immersive two-day experience at The Old Truman Brewery, London.
Supplying a complete production package covering every aspect of the event, LFPS provided full installation, technical infrastructure and management of the busy two-day programme attended by over 5000 visitors and featuring presentations from a host of world leading brands.
Working within the ‘blank canvas’ interior space of the Truman Brewery, the LFPS team transformed the entire first floor into a series of high-tech zones, including the Main Stage, Future Stage, Networking Zone, Partners Lounge, Exhibition and VR/Interactive area. Handling every detail, LFPS provided lighting, audio, video, rigging, draping, set design and construction, digital branding and signage throughout the venue.
For the presentation theatres, LFPS handled the complete design, fabrication and installation of the entire set, along with full production management of the event’s all important keynote presentations, interviews, workshops and panel discussions.
Central to the event, the Main Stage area was created as a self-contained 500-seat, multi-media theatre featuring a 17m wide, curved video wall constructed from Unilumen 2.6mm LED panels. Content was managed via an Analog Way Ascender 4K to deliver on-screen visuals, with live streaming of all presentations being fed to the clients Youtube and social media channels.
EMEA - Production Resource Group (PRG) and VER have completed their merger in Europe and the Middle East, becoming the largest entertainment and equipment and services provider.
The entities will be controlled by The Jordan Company, GSO Capital Partners and PRG Management.Jere Harris will serve as chairman and CEO of PRG and VER, and Stephan Paridaen will be president and COO.
Harris comments: “For more than 20 years PRG has been diligent in offering its clients the best production service and equipment in the entertainment industry. Growth across disciplines, markets and geographies has always been a key part of our strategy. Now, our ability to support all types of entertainment productions globally will take on new meaning, raising an already high bar to an unprecedented level.”
According to a statement, combining PRG and VER’s strength will now offer “a complete suite of services for tours, festivals, and events”. PRG can “enhance its long history in television production and expand its work in the film industry as VER brings world-class expertise in the video camera market, lighting, display and a robust suite of cameras”.
VER customers will benefit from PRG’s staging and automation expertise, vast lighting inventory and its position as the exclusive rental house for PRG’s patented proprietary lighting and video products.
“We believe that this approach will bring about innovation, an exciting level of service, and even more transformative collaboration with our partners. It feels historic, not only for PRG and
USA - Ed Grabscheid has joined the executive team at Atlona as chief financial officer (CFO), effective immediately. Grabscheid has spent more than three years at the company as its vice-president of finance and administration. In his new role, he will report to CEO Ilya Khayn and look after all aspects of Atlona’s strategic investments, reporting functions, human resources, and tax and treasury requirements.
Grabscheid’s finance experience spans more than two decades, including leadership positions with several Silicon Valley technology companies. Prior to joining Atlona, he served as VP of financial planning and analysis at ServiceMax; and senior director of finance at Intermolecular, where he built and managed the financial reporting function through the transition from a private company to a successful IPO.
Among other management positions over his career, Grabscheid served as controller, worldwide services at Cisco.
South Africa - Kilowatt AV has taken productions up a notch since acquiring 200 Absen D2V indoor panels. The panels have been on shows continuously for the past eight months on events including Ultra Music Festival, Adidas Product Launch, Food Lovers Market Annual Conference and a long list of others.
“We were the first in Cape Town to see the Absen demo by DWR and the first in the Cape to place an order,” comments Neil Zaayman, chief operating officer at Kilowatt AV. “As with most new products there were initial teething hurdles, but it was more around understanding how the screens like to be programmed rather than product issues. The screens have been amazing and have added huge production value to our events.
“The biggest motivation for the purchase was the pitch, and black face LED. We've seen high-res LED on the rental market for a while, but the Absen solution had a much better image on smaller implementations.
“The number of clients we’ve converted from projectors to LED has been astounding as well as rewarding,” continues Zaayman. “Clients are really seeing the value of investing in a better image for their events.”
Colombia – The 2018 Central American and Caribbean Games (CACG) kicked off with a spectacular opening ceremony at Barranquilla’s Roberto Meléndez Stadium, featuring projection mapped visuals to the stadium pitch and huge LED screens using Avolites Ai RX8 servers.
The opening ceremony’s most famous performer was Latin superstar Shakira, who was born in the Games’ host city.
During the ceremony, the 47,000-capacity crowd experienced a video concept based on a story of time travel from the future to the present, offering a perspective of Barranquilla, which highlighted local culture, folklore and its vibrant music scene. The ceremony was produced by Victor Ariza from Performa SAS. Miguel Carrillo from Foro IQ designed the stages.
The main stage was backed by video-mapped content, displayed on a 664sqm LED screen.
“We needed to manage a lot of pixels for this project, six outputs for mapping and six outputs for LED screens, DMX and SMPTE control, and direct SDI outputs,” says Ariza. “We needed a server that had all of these things, and features like the option to quickly warp the geometry of the outputs – and be robust and trustworthy.
“But perhaps most importantly, we were looking for customer service and support. Machines are machines – it’s the people that define a brand’s success.”
Fernando Albanés served as technical director for Performa: “We could find all the technical specifications we required in the Ai RX8 and SDI output card. The RX8 was the heart of the video system - a machine that you can tr
USA - This year’s Electric Daisy Carnival, known to most as EDC, powered into action with a three-day flagship festival in Las Vegas, Nevada. Winner of the Festival of the Year award at the Electronic Music Awards 2017, EDC has grown since its 1991 launch to become one of the world’s leading electronic dance music festivals, and this year’s event, held in the Las Vegas Motor Speedway, cemented EDC’s position as North America’s largest EDM festival.
Over 400,000 visitors flocked to Vegas and EDC organiser called upon Tenfeet to help deliver visuals to match festival goers’ expectations. Working alongside Insomniac and LEG, Tenfeet was responsible for the lighting design, media control and supply, as well as programming and operating. Following on from the Vegas event, EDC goes global with Tenfeet adjusting the design into a touring version.
Tenfeet knows Green Hippo’s line well – the Netherlands-based company has used it on many key projects – and the team chose a pair of Hippotizer Montane+ Media Servers for the Vegas festival. The Hippotizer machines were the main playback machines on mainstage, handling all of the Timecode Shows, or ‘Intermezzos’, in between each of the DJ performances.
With one Hippotizer Montane+ as backup, the primary machine controlled all of the screens during the Timecode shows, outputting twin outputs of 3840x2160@60Hz. The total screen area on display amounted to 904 sq. m made up of 7mm screens of varying sizes. Here, the Green Hippo machines proved super-reliable, allowing Tenfeet to playback 8Kx2K
UK - Video production company Media Flare has added three Hippotizer V4 Boreal+ Media Servers to its hire stock of nine Hippotizer V4 and Hippotizer V4+ media servers.
Media Flare’s freelance TV lighting designer Tom Sutherland comments: "Our Hippos have never let us down, and with the V4+ models' new features and enhancements providing even more creative flexibility, for us it was the only way to go. It's great that I can rely on a media server which can cover such a range of productions and budgets."
Freelancer programmer Nick Hansen adds: "Hippotizer Media Servers are so user-friendly. The Output Manager side is incredibly powerful and flexible, enabling us to handle things when a show's technical needs can change quickly during production. Also, we are really excited by the potential of Notch, which we will definitely be using on future projects to manipulate content with effects, to fit the music or show we are doing."
UK - PLASA Show, the worldwide event for entertainment technology, is returning to London Olympia on 16-18 September with a whole host of industry leaders and influential brands primed to deliver popular products, inspirational talks and expert training.
The exhibitor list has been rapidly growing with international brands spanning lighting, audio, AV, rigging and staging, and the programme is filling up fast with critical updates, exclusive panels and the latest projects.
In association with LSi, respected lighting designer Rob Halliday and entertainment architects Stufish will present Giudizio Universale - Michelangelo and the Secrets of the Sistine Chapel, revealing the technical secrets of this stunning €9m immersive stage show created by Marco Balich, now at the Auditorium Conciliazione in Rome. Having worked on the show, Rob Halliday will discuss the richly pigmented, high-contrast lighting design drew on the style, colour and mood of the iconic paintings.
Another seminar comes in the form of Creating the Tempest. It will see Sarah Ellis from the Royal Shakespeare Company discuss the highly innovative digital technologies used in their recent production which could change the face of theatre.
Holoplot are hosting a session exploring wave field synthesis for 3D sound applications and challenging acoustic environments. Attendees will learn about how this technology can go beyond theory to produce real products and scalable solutions that can cope with harsh acoustic environments.
Back by popular demand is
USA - At the grand opening of their 338,000sq.ft, $166m Athletes Village, the University of Minnesota ushered in a bright new chapter in the history of their Athletics programme.
Comprising three new buildings, the university wanted to create a memorable experience for their recruits, fans and the 700 student-athletes. Looking for a dynamic visual environment, which included the creation of their Letterwinner tribute, the University called upon the experiential design specialists at Advent who installed an immersive LED video display using 3.9mm FLEXLite NXG from PixelFLEX.
“The overall vision was to create a unique digital experience inside the new University of Minnesota Athletes Village with slightly different approaches in a few key locations,” began John Downie, VP of experience at Advent. “For the Football Hall of Fame area, we used the LED video in a very targeted way to create a custom and highly-impactful display using the FLEXLite NXG technology which recognises all Letterwinner student athletes in the football programme.
“We wanted to immerse the visitors in the story by creating it in an unexpected way that honoured these individuals and fit into the modern look and feel of the space,” continued Downie. “To do this, we decided to create an angled LED wall that would transition the visitors from a passive observer of the story, into something that was much more dynamic as we enveloped them in the LED video experience.”
Now complete, the University of Minnesota unveiled the new Athletes Village, ready to heighten the
UK - Event design and technical production company Maestra London has expanded its team in readiness for a busy autumn season.
Joining MD Justin Hammond and the London team are Matt Spark (senior project manager), Euan MacLeod (business development manager) and Cameron Pullar (warehouse assistant).
Spark started working at festivals and events like SW4 and the Isle of Wight and other international events, as well as becoming a freelance production assistant for a succession of artists. This experience took him to Australia for three years where he worked with a raft of brands including Star Wars, Quantas and Disney.
MacLeod worked in New York and Woodstock before relocating to Scotland to take a degree in Events & Entertainment Management at Glasgow Caledonian University.
Pullar worked at a Scottish LED company whist still at school and then studied Music Performance & Production at the University of East London. He’s subsequently worked as an audio technician at the New River Studios in north London.
UK - ADI supplied in excess of 900sq.m of LED screens across 12 competition and non-competition venues to the Glasgow 2018 European Championships for the benefit of over 250,000 spectators and brand partnerships.
The largest sporting event held in Scotland since the 2014 Glasgow Commonwealth Games featured a combination of ADI’s mobile and modular LED screens - in addition to plasma displays - to suit the specific indoor and outdoor locations.
Nick Robinson, ADI’s director of screen rental, comments: “Nine months of planning have come to fruition with diverse, tailored solutions across a variety of sports and cultural venues. We’ve been able to add value through centralised project management of the screens and HD video signal distribution across all 12 locations. Our delivery of market-exclusive mobile and modular LED provides the very best quality to enhance production values and audience experience, while creating impactful digital platforms that elevate the European Championship’s brand and all associated partners.”
A variety of custom modular projects have been designed and built by ADI for the Games; The SSE Hydro features a 225sq.m screen in 4.6mm outdoor product, delivering in excess of 10,000,000 pixels in a single display. This creates a vast digital backdrop to the gymnastics, providing image magnification and supporting the broadcast of multiple live data feeds and timings. Over at Toll Cross International Swimming Centre - which has a capacity of 5,000 spectators - over 145sq.m of high resolution screens are located around